The Nutrition Research Information Network (NUTRINET) recently conducted the Seminar on Marketing Library Services.
The seminar was co-sponsored by the Department of Science and Technology-Food and Nutrition Research Institute (DOST-FNRI), University of Perpetual Help System Laguna-College of International Hospitality Management and Nutrition & Dietetics (UPHSL-CIHMND), and University of Perpetual Help-Dr. Jose G. Tamayo Medical University-College of Medicine (UPH-DJGTMU-CM). It was held on April 24, 2017 at the UPHSL Main Library, Sto. Niño, Biñan City, Laguna. The seminar aimed to tap information technology as platform in marketing library services.
Dr. Ferdinand C. Somido, Executive School Director of UPHSL-JONELTA, welcomed the participants. In his message, he congratulated the group for conducting the seminar. He stressed that librarians should always market their library services and make sure that the services are well-utilized by the clientele. He also said that the success of the marketing strategy depends on the number of the clientele or increase in the collection’s utilization. He ended his message by challenging the participants to read broadsheets and books, not just the internet, to gain more knowledge.
The resource persons of the seminar were Dr. Elizabeth D. Malabanan, Director of Libraries of UPHSL, and Dr. Ma. Lindie D. Masalinto, Chief Librarian of UPH-DJGTMU.
Topics discussed in the seminar included: (1) Marketing & Promoting Library Services, (2) Steps for Creating the Marketing Plan, (3) Marketing Today's Library: A Millennial Approach to Communicate with Clientele, and (4) Excellent Customer Service in Library Environment.
After the topic, Steps for Creating the Marketing Plan, participants were asked to brainstorm and draw-up a marketing plan for their respective libraries. Participants were also requested to present the marketing plan they came-up with. The presentations showed different ideas in using information technology as a way of marketing the library services. It also gave additional insights for the participants and resource persons alike.
The participants were impressed with the seminar. One participant thanked the Network for the timely seminar. Another participant inquired how to become a member of the NUTRINET.
Ms. Nancy T. Beraquit, Chair of the NUTRINET Capacity Building Committee and College Librarian III of University of the Philippines Diliman-College of Home Economics (UPD-CHE), gave the closing remarks. She congratulated the NUTRINET Technical Committee and the Secretariat for the successful seminar. She added that the seminars offered by the Network were free and hoped that the NUTRINET will be accredited to provide Continuing Professional Development (CPD) points to librarians who will be renewing their licenses. She also hoped that the participants will apply the knowledge they acquired from the seminar in their respective work.